We were tasked with;

‘How does VRBO become involved with helping broken communities rebuild in the wake of natural disasters?’

We decided…

By booking the disaster.

VRBO matches each reservation night booked, aka donation, in order to help these communities rebuild, brick by brick, from homes to schools and even local infrastructure within these communities.

VRBO was born from community and now it has the chance to rebuild them by giving back with these hypothetical stays at these damaged sites. Consumers and VRBO will now be able to team up to donate and help communities affected by these awful disasters.

Spec work pitch at GSD&M for client, 2024. Art: Matthew Broccoli Copy: Dalia Rubinowicz